Adora Home –
Delivering a sleeker home cleaning brand
Industry
Home & Lifestyle
For years, home cleaning has looked and smelled the same. Plastic bottles. Harsh chemicals. That familiar “clean” scent that never really feels inviting. While the market has started to shift towards sustainability, very few brands have truly rethought how cleaning looks, feels and smells in the home.
When the team at Adora came to us, they were preparing to launch a new sustainable cleaning brand and wanted to challenge that landscape properly, not just through eco credentials, but through experience.
Because for many homeowners (us included), scent isn’t a nice-to-have. It shapes your mood, your space, and how you feel in it. Sustainability is fundamental to Adora, but it’s not the whole story.
What really sets the brand apart is the experience it leaves behind. Less chemical. More candle. A brand identity inspired by perfumery, designed to elevate everyday cleaning rituals rather than fight against them.
That thinking became the foundation for a true challenger brand, one that proves sustainable cleaning products can be both responsible and genuinely enjoyable to live with.
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Photography & Videography: Capture Creative
The brand strategy
The strategy centred on a simple shift in perspective: cleaning as a ritual, not a chore.
Rather than leading with performance or sustainability claims, we positioned Adora around scent and atmosphere. Taking cues from fragrance and beauty brands, the experience of using the product became just as important as the result it delivered.
Sustainability remained a core pillar, but it followed naturally. Supporting the story rather than leading it. This approach allowed Adora to carve out a distinct position within the sustainable cleaning category, one rooted in emotion, calm and everyday luxury.
Brand identity
The brand identity was designed to reflect this elevated approach to home care.
We moved away from the visual language typically seen in cleaning products, opting instead for softer typography, restrained colours, and considered spacing. The result is a visual identity that feels calm, premiu,m and more aligned with perfumery than utility.
Packaging was treated as a key brand moment. Each product was designed to feel intentional and display-worthy, something you wouldn’t instinctively hide away under the sink. Every design decision ties back to the core idea of cleaning as an experience, not just a task.
Bringing the brand to life
With the brand foundations in place, we worked across a full suite of touchpoints to support Adora’s launch.
This included packaging design, Shopify website design and build, email communications, social content and digital advertising assets. Each touchpoint was carefully considered to ensure the brand experience felt consistent across all encounters.
Alongside lifestyle photography, we created a library of still-life imagery designed specifically for performance marketing. Giving the Adora team a flexible system they could use across Meta ads and future campaigns.
Brand rollout
Adora launched with a clear and ownable position in a crowded market. The brand feels confident, refined and emotionally engaging. Appealing to customers who care about how their home feels as much as how clean it is.
By leading with scent and experience, Adora successfully redefined expectations within the sustainable cleaning space, setting strong foundations for future growth and product expansion.
Beyond the brand launch
We’re still working closely with the Adora team across new product launches, product development, content marketing and upcoming campaigns.
The response so far has been genuinely overwhelming, and the customer feedback has been a real highlight for everyone involved. We’re excited to keep building and see just how far the brand can go.
